Telephone Advertising Series - Paint Order Story, 1912

glass negative

PHOTOGRAPHS
Rosenfeld and Sons
USA, NY, New York
1912-04
emulsion on glass
overall: 8 x 10 in

8x10 glass negative photographed by Rosenfeld and Sons for the New York Telephone Company for advertisement use in April of 1912. The story is of a young woman painting a chair who runs out of paint. Image is of a male clerk at the paint store receiving an order for more paint by telephone. In back of the clerk are large bins with numbers on them. To the left is another clerk on a ladder about to take down a can of paint. Some of the products for sale say, "Porcelite", " Carbone", "Slick-Shine / Copper Bar / Polish", "Ripolin", "Calcimo", "Truine / Color Varnish" and others. The newspaper in a previous negative helps to date this image to April of 1912 and possibly April 25, 1912 if this was a fresh newspaper used that day. This negative is one of a series of images dealing with ordering things you need such as paint by telephone. Handwritten neg. sleeve info.: "438 / Box 35-3 / paint." Typed information from a 3x5 Rosenfeld index card: "N.Y. Tel. Co.: Paint Story: #3-Clerk receives order ( ' phone to right) / Neg. 438 / Box 35 / Pos. 3". CREDIT LINE: Mystic Seaport, Rosenfeld Collection.

1984.187.438

Mystic Seaport, Rosenfeld Collection