Newbery's Pharmacy, New York Telephone Company, ca. 1912

glass negative

PHOTOGRAPHS - GLASS NEGATIVES
Rosenfeld and Sons
USA, NY, New York
Circa 1912
emulsion on glass
overall: 8 x 10 in.

8x10 glass negative photographed by Rosenfeld and Sons ca. 1912. Image was commissioned by the New York Telephone Company for the Rosenfeld's to shoot the exterior window display of Newbery's Pharmacy on a street corner. Signs in window read: "DRUGS & SUNDRIES / MEMBER A.D.S. ASSOCIATION / PHARMACY / PARK & TILFORD'S CHRISTMAS CANDIES / TELEPHONE PAY STATION / LOCAL AND LONG DISTANCE TELEPHONE / COCA-COLA 5 (cents) / NEWBERY'S PHARMACY / 12TH NIGHT". Display of telephones for sale as well as Christmas seals and gifts. Handwritten neg. sleeve info.: "132 / Box 11-8 / Tel. Co. / Newberry's[sic] Pharmacy / PLATE NO. 20 / Box 11". Typed information from a Rosenfeld 3x5 index card: "N.Y. Tel. Co.): Newberry's[sic] pharmacy (window display) / Neg. No. 132 / Box. 11 / Place 8". CREDIT LINE: Mystic Seaport, Rosenfeld Collection.

1984.187.132

Mystic Seaport, Rosenfeld Collection