Telephone Advertising Series - Ordering Books Story, 1912-1914

glass negative

PHOTOGRAPHS - GLASS NEGATIVES
Rosenfeld and Sons
USA, NY, New York
1912-1914
emulsion on glass
overall: 10 x 8 in

10x8 glass negative photographed by Rosenfeld and Sons between 1912 and 1914 commissioned by the New York Telephone Company of New York for advertising the easy use of the telephone. Image of a young woman, dressed in a blouse and long, dark skirt with buckle shoes, seated in a rocking chair in front of a writing desk most likely reading (see negative #1984.187.531) a hardbound copy of, THE HERITAGE OF THE DESERT, by Zane Grey, published in 1910. On the small writing desk is a telephone, a bust of a Greek statue, a small statue of a cat and a large, possibly dried crab and a book. To the right of the lady is a wooden door and to the left a plant stand with a fern in a vase also seen in negative #1984.187.437. Handwritten neg. sleeve info.: "533 / Box 44-3." Typed information from 3x5 Rosenfeld index card: "N.Y. Tel. Co.: Book Story (Unused) / Four negatives, showing book entitled "Heritage of the Desert" / Neg. 533 / Box 44 / Pos. 3". CREDIT LINE: Mystic Seaport, Rosenfeld Collection.

1984.187.533

Mystic Seaport, Rosenfeld Collection