Tobacco card, Lighthouse series, Point Loma Light

tobacco card

EPHEMERA
American Tobacco Co.; Hassan Cigarettes
USA, CA, San Diego, Point Loma
1911
paper
overall: 2-1/2 x 3-1/4 in.

Tobacco card, Lighthouse series by American Tobacco Co. for Hassan Cigarettes (T77); Point Loma Light, number 40 in the series; color drawing on front depicting Point Loma Light and background scenery; surrounded by thin black frame line and white border; printed on front "POINT LOMA LIGHT"; printed on back "LIGHT HOUSE SERIES 1 TO 50/ POINT LOMA LIGHT./ On the southerly end of Point/ Loma, seacoast of California, on the/ westerly side of the entrance to San/ Diego Bay. Has flashing alternately/ red and white oil light; intervals be-/ tween flashes 20 seconds. It is 88 feet/ above mean high water and is visible/ 17-1/4 miles. Established in 1855 and/ rebuilt in 1891." and "HASSAN/ CORK/ TIP/ CIGARETTES/ The Oriental Smoke/ THE LARGEST SELLING BRAND/ OF CIGARETTES IN AMERICA./ FACTORY No. 649 1ST. DIST.N.Y."; handwritten on back, scribbles in pencil. "This series contains attractive drawings of 48 lighthouses in coastal locations around the country, plus the Statue of Liberty and a card depicting early coastal signaling methods. The lighthouses are mostly in the East, but there are a few (such as Tillamook Light) from the West Coast. The backs contain information abou the lighthouse, the sound of its signal and the year it was established. The series was distributed from two factories in early 1911" (American Tobacco Cards Price Guide & Checklist, by Robert Forbes & Terence Mitchell, 1999). Similar to 2003.82.10.

2003.82.11