Telephone Advertising Series - Paint Order Story, 1912
Rosenfeld and Sons
USA, NY, New York
emulsion on glass
overall: 8 x 10 in
8x10 glass negative photographed by Rosenfeld and Sons commissioned by the New York Telephone Company for advertisement use in April of 1912. The story is of a young woman painting a chair who runs out of paint. Image is of the woman seated on a couch at a small round table with a doily and a fish bowl on it and a telephone and she is calling the paint store to order more paint. In the background to the left is a decorated pot with a fern in it, an oval wall hanging with a cupid on it and on the back of the couch three cushions. The newspaper in a previous negative helps to date this image to April of 1912 and possibly April 25, 1912 if this is a fresh newspaper used that day. This negative is one of a series of images dealing with ordering things you need, such as paint, by telephone. Handwritten neg. sleeve info.: "437 / Box 35-2 / Tel Co. / Box 35 / paint Story." Typed information from a 3x5 Rosenfeld index card: "N.Y. Tel. Co.: Paint Story: #2-Phoning paint store / Neg. 437 / Box 35 / Pos. 2". CREDIT LINE: Mystic Seaport, Rosenfeld Collection.
Mystic Seaport, Rosenfeld Collection