Rothman's Pharmacy, New York City, 1912

glass negative

Rosenfeld, Morris
USA, NY, New York
emulsion on glass
overall: 8 x 10 in.; 20.32 x 25.4 cm

8 x 10 glass plate negative taken by Rosenfeld and Sons. Image taken as part of long term commissioned work and documentation for the American Telephone & Telegraph Company, ranging from 1910 through the 1940s. View of Rothman's Pharmacy in New York City, 1912 or 1913. Pharmacy is located on a street corner, exact location is unidentified. The pharmacy is heavily advertising the American Telephone & Telegraph Co., especially the long distance telephone, booths and operator. Also advertising Western Union telegrams. Show window also advertises Coca-Cola and predominate sign reads "BOARD of HEALTH STATION". A sign for an office above the pharmacy advertises for a midwife: "MRS. COGAN MIDWIFE". The front door to the midwife can be seen to the right, with a posted sign slightly up the road. A coal truck is seen on the street with a sign: "COAL STEPHENS 138th St". On the road to the right, a baby carriage is seen outside a tailor shop, or possibly the barber shop. A barber pole is visible near the carriage. Handwritten on original negative sleeve: "121 Box 10--14 / Tel Co / Rothman's Pharmacy / Box".


Mystic Seaport, Rosenfeld Collection

Related Subjects

Show windows
Advertising--Telephone companies