Telephone Advertising Series - Ordering Books Story, 1912-1914
glass negativePHOTOGRAPHS - GLASS NEGATIVES
Rosenfeld and Sons
emulsion on glass
overall: 10 x 8 in
10x8 glass negative photographed by Rosenfeld and Sons between 1912 and 1914 commissioned by the New York Telephone Company of New York for advertising the easy use of the telephone. Image of a young woman, dressed in a blouse and long, dark skirt, seated on the edge of a writing desk with the right hand on the telephone and the left hand holding a hardbound copy of, THE HERITAGE OF THE DESERT, by Zane Grey, published in 1910. On the small writing desk is a telephone, a bust of a Greek statue, a small statue of a cat and a large, possibly dried crab. To the right of the lady is a wooden rocking chair and to the left a plant stand with a fern in a vase also seen in negative #1984.187.437. Handwritten neg. sleeve info.: "531 / Box 44-1 / Tel. Co." Typed information from 3x5 Rosenfeld index card: "N.Y. Tel. Co.: Book Story (Unused) / Four negatives, showing book entitled "Heritage of the Desert" / Neg. 531 / Box 44 / Pos. 1". CREDIT LINE: Mystic Seaport, Rosenfeld Collection.
Mystic Seaport, Rosenfeld Collection