Ayer's Hair Vigor trade card

trade card

Trade card for Ayer's Hair Vigor; one side printed with color lithograph of 5 mermaids with long hair and bottles of Ayer's Hair Vigor; shipwreck in background; printed "Restores Gray Hair to its Natural Vitality and Color" and "PREPARED BY DR. J. C. AYER & CO LOWELL, MASS, U.S.A."; advertising printed on back and "Sold by all Druggists, Perfumers, and Dealers in Medicines and Cosmetics." F. Calabretta notes: Among the most famous of all sea creatures are mermaids. As the innocent group in the foreground dress their hair with Ayer's Hair Vigor, their friends in the background have lured a ship to its destruction on the rocks.