Caswell, Livermore & Co. trade card

trade card

Trade card in shape of oyster shell, for Caswell, Livermore & Co. (Boston) for "Genuine French Cod"; card printed by Buker, Mfr., Providence, RI; on one side is color illustration of fishing sloops, printed at bottom "[triangle] 832"; printed on other side "IF YOU ARE USING/ SANS ARETES/ You have the best and ONLY brand of/ Genuine French Cod/ WITHOUT BONES./ Prepared exclusively by us and guaranteed just as/ represented. It is vastly superior in flavor and/ cleanliness to the many brands of boneless/ codfish on the market./ IF YOUR GROCER CANNOT SUPPLY YOU SEND US HIS/ NAME -- DON'T TAKE A SUBSTITUTE./ CASWELL, LIVERMORE/ & CO.,/ Atlantic Avenue, Boston." F. Calabretta notes: An oyster shell frames a classic ocean scene, as the sun sets behind sailboats and seabirds. Most trade card illustrations incorporating such scenes depict a tranquil ocean rather than the storm tossed seas that have claimed thousand of American lives. This card advertises Sans Aretes Cod as well as a local agent, Caswell, Livermore & Co.