Bloomingdale's window display, 1914

glass negative

PHOTOGRAPHS - GLASS NEGATIVES
Rosenfeld and Sons
USA, NY, New York
1914-11-24
overall: 8 x 10 in.; 20.32 x 25.4 cm

8 x 10 glass plate negative taken by Rosenfeld and Sons. Image taken as part of long term commissioned work and documentation for the American Telephone & Telegraph Company, ranging from 1910 through the 1940s. View of a Bloomingdale's Department store window display. Store clerks seen inside window taking orders by telephone. Signs on window read: "BLOOMINGDALE'S / Telephone Order Department / is at your service / CALL / PLAZA 5900 / and be convinced". Another sign reads: "Bloomingdale's / Order Your / Thanksgiving Turkey / By Telephone / From Our Meat Dept.", and "Try The Easy Way / of Shopping / Buy by / TELEPHONE". Handwritten on original negative sleeve: "2537 202--6 / 11/24/14 / Telephone Co / Bloomingdale Window Display / Box 202".

1984.187.2537

Mystic Seaport, Rosenfeld Collection