Trade card for Warner's Safe Yeast

trade card

ADVERTISING
Mensing & Stecher
USA, NY, Rochester
paper
5-3/8 x 3-7/8 in.

Trade card for Warner's Safe Yeast; color lithograph by Mensing & Stecher (Rochester, NY) of marine scene with can of Warner's Safe Yeast rising rising from the sea, printed at top "UP WITH THE SUN." and rocks in foreground printed "INDIGESTION" and "BAD HEALTH", and lifesavers rowing surfboat toward can of yeast. F. Calabretta notes: The sea and sea-related themes were commonly used to provide an allegorical message in trade card art. Here, the yeast container is a beacon, guiding the men in the boat past the dangerous rocks representing indigestion and bad health.


2003.4.13

Related Subjects

Lifesaving
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Health
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Surfboats
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